The Super Mario Bros Movie Set to Stream on Peacock Next Month

The Super Mario Bros Movie, a global box-office hit, is set to make its debut on subscription streaming on NBCUniversal-owned service, Peacock, on August 3. The film has raked in over $1.34 billion since its release in early April, surpassing Frozen ($1.28 billion) and coming in second only to Frozen II ($1.45 billion) as the highest-grossing animated film of all time. The streaming debut comes as part of a deal announced in July 2021 that grants Peacock exclusive access to all Universal, DreamWorks, and Illumination films during the ‘pay one’ window.

As part of the streaming debut, viewers can look forward to bonus features such as cast interviews, a lyrical video for Bowser’s song ‘Peaches,’ and an interactive Super Mario Bros Movie Field Guide to enhance the film experience. The film will be exclusive to Peacock for the first four months, after which it will be offered to other streaming services like Netflix or HBO Max for a period of ten months. Following this, the film will return to Peacock for another exclusive four-month period.

While it is still unclear which international services will stream The Super Mario Bros Movie, there is speculation that NowTV could be the first to get it in the UK. This is based on the close relationship between Sky and NBCUniversal and the fact that the latter already offers Peacock TV shows on demand.

The Super Mario Bros Movie has not only been a box-office success but has also positively impacted Nintendo’s core games business. During a quarterly earnings call in May, Nintendo President Shuntaro Furukawa acknowledged the film's influence in boosting sales of Mario-related merchandise and increasing activity for classic Mario titles. He sees this as a powerful point of engagement to attract new fans to Mario and Nintendo and revive the interest of former players.

In conclusion, the streaming debut of The Super Mario Bros Movie on Peacock is an anticipated event that promises to delight fans and newcomers alike. With bonus features and interactive elements, the film is set to generate continued success for the franchise and boost Nintendo's gaming business. As the film continues to make waves globally, it will be interesting to see how it is received on various streaming platforms, especially with the exclusive periods on Peacock.